Here are the latest episodes:

Episode 33: How to Create Engaging Video Content to Make Marketing FUN! with Cheryl Crow

Listen to Episode 33: How to Create Engaging Video Content to Make Marketing FUN! with Cheryl Crow

Considering using video to market your business but have no idea how to get started?

Cheryl is the founder of Arthritis Life and a registered Occupational Therapist. She started her business, Arthritis Life to educate, empower and inspire people living with arthritis. She is the creator of the Rheumatoid Arthritis Roadmap, an online educational and support program that helps patients navigate through living with RA. 

In this episode, Cheryl gives insight into the best practices, tools and strategies for using video to market your practice. 

Cheryl and I discuss:

  • Cheryl’s reasoning behind starting Arthritis Life
  • Her strategy for picking out which social platforms to be on
  • Cheryl’s experience on various social platforms
  • An overview of what TikTok is and how people use it
  • Why you have to know your goal on social media
  • How to repurpose your content across platforms
  • The importance of getting started (it’s the hardest step but you have to just put yourself out there)
  • Tools you need to get started making videos
  • How to listen to your audience to find out what they want
  • Our tips on building your know, like, trust and expertise
  • How to deal with constructive feedback
  • The lack of honesty in the healing space

Episode 32: Top 10 Tips for a Successful Online Launch

Listen to Episode 32: Top 10 Tips for a Successful Online Launch

I’m sharing my top ten tips for a successful online launch based on my lessons learned from launching 3 online products this year: my Business Bedrocks Group Coaching Program, The OT Entrepreneur Summit, and my Nature-Based Therapy Treatment Plans & Camp Kit -- which combined grossed $53,781 in total revenue, all during a global pandemic. I hope what I’ve learned in the process can help you.

While these tips are focused on online launches, much of what I share here applies to ANY new product or service in your business.

In this episode, you’ll learn:

·      Why “launching” is important versus having an evergreen product or service.

·      Marketing strategies to set your business up for a successful launch LONG before the actual launch.

·      Pre-launch preparation tips to make launching as simple as possible.

·      Specific tips for structuring the launch so that you can ENJOY selling your awesome service or product!

Resources from this episode:

·      Now LAUNCHING: The ConTiGO Approach Online Course! The long-awaited online course to give pediatric therapists the therapeutic framework and practical skills for effective and evidence-based therapy with children in nature. Registration will be open Nov. 15-20, 2021 (yep- just 5 days!…listen to the episode to find out WHY) for our January 1-30, 2021 cohort…so check out the details and register today if you’re a peds therapist who is ready to adventure into nature-based therapy! 🌿

 

Episode 31: The 6 Types of Social Media Posts...So You’ll Never Struggle with “What should I post?” Again!

Listen to Episode 31: The 6 Types of Social Media Posts...So You’ll Never Struggle with “What should I post?” Again!

In our digital age, it is so important that you know how to effectively market your business on social media. But most business owners have a love/hate relationship with social media. We know we need to be there to promote our businesses, but we struggle to post in an authentic way that is not exhausting and life-sucking. 😣

I hope this episode will help you see social media as a way to CONNECT and make it feel less of a burden! Here I share 6 different types of social media posts so that you’ll never have to struggle with “What should I post?!” again as a business owner.

They are: 

  1. Inspiration - Inspire your followers to live a better life or have hope for the future.
  2. Education - Teach your followers something. (Keep it simple! Better to do more posts with less information than one HUGE post that no one will read in full.)
  3. Community building - Invite your followers to be part of a community that is bigger than themselves and has a higher purpose in the world.
  4. Behind-the-scenes - Show behind the scenes of your business or your life (if you are comfortable doing so).
  5. Recommendations - Make a recommendation for a product or service you know and love. Not your own product, but something that will make life easier for your followers!
  6. Entertainment - Make your followers smile or laugh. (Even better if you can COMBINE this one with #2 and educate them at the same time! Reels and TikTok are great for this.)

Today’s episode was originally published as a Facebook Live video in the OT Entrepreneurs Facebook group. Come join us if you’re not already there! 

Shout out to Sarah Putt, host of the OT4Lyfe Podcast, the genius who suggested I also re-purpose the FB live content as a podcast episode! 💚

Episode 30: Building a Profitable Insurance Based- Practice with JoAnn Keller, OTD, OTR/L, CHT

Listen to Episode 30: Building a Profitable Insurance Based- Practice with JoAnn Keller, OTD, OTR/L, CHT

Episode 30: Building a Profitable Insurance-Based Practice with JoAnn Keller

Ever wondered if you should join insurance panels in your private practice?

JoAnn Keller, OTD, OTR/L, CHT is the owner of Hands for Living in Lynnwood Washington.  She is a certified hand therapist and a successful clinic owner with a profitable insurance-based practice. She also provides professional coaching for therapists to begin their careers in hand therapy and start their own businesses.

In this episode, JoAnn shares insider tips on how to scale and grow your business in an insurance-based model.

 JoAnn and I discuss:

  •   How JoAnn started her clinic
  •   Why you MUST generate referrals to be profitable in an insurance-based model, and how to do it.
  •   Things to consider when deciding between cash-based or insurance-based practice models.  
  •   The administrative duties behind taking insurance.
  •   The primary reason for insurance is the pool of potential clients is larger which may increase referrals, but the downside of insurance is capped income from the visit (which is set by the insurance company and varies by company).
  •   Things to consider when hiring a medical biller to help with some of the administrative tasks of insurance-based practice.
  •   The process of becoming a network provider with Medicare vs Medicaid varies per state.
  •   How to be more profitable with proper documentation.
  •   JoAnn’s biggest lesson from starting her clinic was thinking marketing wouldn’t work. She waited for people to call her, instead of reaching out to potential clients directly. The LESSON: don’t be afraid to talk about your business!
  •   Also, make sure CONTRACTS are in writing …... lesson learned!

 

Resources from this episode:

Join 7000+ other OT Entrepreneurs in the OT Entrepreneurs Facebook Group

JoAnn’s private hand therapy practice- Hands for Living. 

JoAnn’s free Facebook group for hand therapist entrepreneurs.

Episode 29: How to Serve ALL Potential Clients in Your Niche - Reducing Inequity as OT Entrepreneurs with Sheela Ivlev

Listen to Episode 29: How to Serve ALL Potential Clients in Your Niche - Reducing Inequity as OT Entrepreneurs with Sheela Ivlev

Sheela Ivlev is an occupational therapist and owner of OT Bay Area, a wellness-based OT practice in California. Her passion is serving others to improve their mental health and wellness. 

In this episode, you’ll learn a variety of ways to serve ALLLL the possible people in your niche market. Sheela shares a variety of ways to increase equity and access to services in your business, while also keeping your focus on your specific niche clientele.


Sheela and I discuss: 


  • How Sheela runs her mental health and wellness OT practice.

  • How OTs can help destigmatize mental health challenges. 

  • The significance of July being Minority Mental Health Awareness Month.

  • How we as OTs should consider disparities in health care access when creating our business models, and what we can do about it as business owners.

  • Sheela describes how it is OK to have a niche in business! No business can serve everyone. But she shares ways you can think about equity while still maintaining your niche focus in your business.

  • I share some ways I struggle with my own fears of perceptions around reaching out specifically to communities of color as a white OT business owner. Sheela’s responses surprised me and you’ll hear me process in the episode what this may mean for my own practice! I hope her ideas will inspire you to take steps in your business to increase equity to services.

  • Why we have to get over our FEAR and discomfort and put ourselves out there to increase equity and access to our services.

  • How we perpetuate inequities by staying silent and not taking action.

  • How it is possible within a cash-based model to take steps to increase access to services.

  • Why we should think about marketing to a wide-range of people within our specific niche market.

  • The differences between “mental health” OT and “regular” OT...there aren’t many! :)

  • Mentoring pre-OT students as a way to increase diversity in our profession.

  • Why diversifying our social media feeds may help us understand the perspectives of those who are different than us and educate us and equip us with resources to help us serve a diverse range of clients in our ideal niche in our businesses.

Resources from this episode:

OT Entrepreneurs Facebook Group

Peggy McIntosh’s article: Unpacking the Invisible Knapsack

Instagram hashtag: #blacktherapistsrock

Sheela’s business website with loads of resources!: www.OTbayarea.com

Sheela’s business on Facebook: https://www.facebook.com/otbayareasf/

Follow Sheela on Instagram @otbayarea

 
 
 

Episode 28: Brand New Business Highlight: Anita Martin, owner of Sex Assist

Listen to Episode 28: Brand New Business Highlight: Anita Martin, owner of Sex Assist

This is a new kind of episode where we hear from brand new OT-practitioner-owned businesses in non-traditional niches. For our first Brand New Business Highlight episode, Anita Martin, owner of Sex Assist, joined me to talk about her coaching business where she helps female clients become more sexually satisfied. You'll hear how she got started in this important work, and the important lessons she's already learned. *Warning- this episode contains adult topics and may not be suitable for children. Wear headphones! :)

Anita and I discuss:

●      Identifying her ideal client and meeting their needs.

●      Marketing her services and getting her first clients.

●      Diversifying revenue streams by offering webinars or online courses.

●      How she defines her work as an “independent coaching clinician” using her occupational therapy assistant background to inform her work.

●      How she connects with other OT practitioners as referral sources.

●      What her sessions with clients look like.

●      Supporting clients with a history of trauma.

●      And as always: her biggest “fail-learn” and biggest success as an entrepreneur and what you can learn from her experiences.

Connect with Anita on her Facebook page here! (I purposefully scheduled this several months in advance to post ON her birthday so if you’re listening on August 13, go wish her a very happy birthday!) 🎉

Anita Martin's Sex Assist Business on Facebook

Episode 27: How to Start a Nature-Based Pediatric Practice + Some Honest Talk about Launching & Pricing Online Products!

Listen to Episode 27: How to Start a Nature-Based Pediatric Practice + Some Honest Talk about Launching & Pricing Online Products!

This is a solo episode where I answer frequently asked questions about starting and managing a nature-based pediatric practice, PLUS share some super-honest insights (as usual!) and lessons learned during the prep for launching my practice’s online products for nature-based pediatric therapists- check them out at bit.ly/therapyinnature

***NOTE: If you just want to listen in for the Honest Talk about Launching & Pricing Online Products! it starts at 32:40!***

 

Episode 26: Making Business Finances Fun, with Moise Hermantin, Bookkeeper & Accountant

Listen to Episode 26: Making Business Finances Fun, with Moise Hermantin, Bookkeeper & Accountant

Moise Hermantin is owner of Affluent Profit Advisers, a bookkeeping and accounting service primarily focusing on occupational therapy and physical therapy entrepreneurs. He’s on a mission to make working on business finances fun and personalized for OT and PT business owners.

Moise and I discuss:

  • Why a bookkeeper is one of the first people you should put on your business team!
  • Moise recommends Mike Michalowicz’ book Profit First (and I DO TOO!)
  • Ways to get capital to start your business
  • Setting up a business bank account
  • Why interviewing a bookkeeper or accountant is important
  • Things to know about Quickbooks Online (Moise doesn’t like the online version of quickbooks) vs. purchasing a licence for your own Quickbooks.
  • Reports that you should know how to read as a business owner:
    • Revenue statement- how much your business made and where the money came from, plus fees you paid to get the money.
    • Profit/Loss statement
    • Balance sheet- shows everything you have in your company vs. how much you actually own in equity vs. how much you have in liabilities (loans, credit card debt, etc.)
    • Your BUDGET!
  • Tips for managing billing insurance and getting paid a long time after services are provided
  • The difference between cash vs. accrual accounting (and why you must use accrual-based rather than cash-based accounting if you are an insurance based practice.)
  • The difference between “receivables” (you’re “able” to receive payment; what you’re DUE to get) and “payables” (you have to be able to pay these!; what you’re mandated to pay in the future).
  • How you can save money by giving your bookkeeper or accountant what they need on a monthly basis (rather than letting things pile up for a year and paying a premium)!
  • Tips for ways to manage business receipts.

Connect with Moise on Instagram @affluentprofitadvisers or on Facebook or LinkedIn.

My action step from this episode was to ASK QUESTIONS of my bookkeeper and accountant, to stop being afraid to make them explain things to me. What was your main takeaway?

Episode 25: Being Brave and Taking Charge as an OT Entrepreneur

Listen to Episode 25: Being Brave and Taking Charge as an OT Entrepreneur

I am so excited to bring Janice McCullough on the podcast today for an on-air coaching call with me. Janice owns a practice in Alberta, Canada called Rest is Best which focuses on the niche of sleep. We discuss marketing, conducting discovery calls, finding ideal clients, making improvements, finding opportunities, and how to be brave and take charge as an OT entrepreneur. I really admire Janice for having the courage to do this coaching call on-air… because it isn’t easy to share our entrepreneurial journeys with the whole world! I hope you’ll learn a lot from our conversation and be inspired by her!

Janice and I discuss:

  • The story of how she started her business, Rest is Best, and what it’s all about.
  •     Identifying her ideal clients.
  •     Doing internal work to think like an entrepreneur.
  •     How taglines can work for your marketing.
  •     How to take charge of a discovery call to protect your time and establish your expertise with potential clients.
  •     Tips on making online marketing easier for your business.
  •     Looking for opportunities to connect with her ideal clients.
  •     Designing products around her niche and thinking about creative ways to deliver value to her ideal customers to make her business even more profitable.

I think Janice had some real breakthroughs on this call and I can’t wait to see where she goes with her business in the coming months and years! 

Connect with Janice and follow along with the growth of her business at:

Rest is Best Website

Rest is Best: Wellness Through Sleep Facebook

Wellness Through Sleep Instagram

Bonus Solo Episode: Becoming Anti-Racist as a White OT Entrepreneur

Listen to Bonus Solo Episode: Becoming Anti-Racist as a White OT Entrepreneur

It’s been a very hard week…months…decades for black OT practitioners and people of color in our nation here in the United States. I’ve been personally challenged in how I can be anti-racist as a person, but also as an OT entrepreneur. I’m sharing my heart in this solo episode. I hope you will listen, especially if you are in the 86.2% of United States occupational therapy practitioners who are white. Shownotes with resources for you to do the work to become anti-racist: www.mindyourotbusiness.com/dothework

Episode 24: The Entrepreneur In All of Us — Reverse interview, hosted by Laura Joyce Davis, host of the Shelter in Place Podcast

Listen to Episode 24: The Entrepreneur In All of Us — Reverse interview, hosted by Laura Joyce Davis, host of the Shelter in Place Podcast

This is the MOST nervous I have ever been about publishing an episode! 😳

Laura Joyce Davis is a dear friend, a talented author, and the creator and host of Shelter in Place- a podcast about “finding daily sanity in a world that feels increasingly insane.” (Great tagline, right?)

A few weeks ago, she interviewed ME for her podcast. Then she surprised me by suggesting I share it with all of YOU here on the MYOTBiz podcast. I was rather resistant to this idea but in the end, decided to lean into the discomfort and share it. You’ll hear why in my super-nervous intro…

We discuss occupational therapy, entrepreneurship, parenting, and lessons learned during this time of the Coronavirus pandemic. I hope you feel encouraged after listening to our conversation.

What were your takeaways? I would love to hear! Comment below or join us in the Mind Your OT Business Facebook group to discuss your thoughts. 💚

For more thought-provoking content about finding sanity in a world that feels increasingly insane, go to laurajoycedavis.com or listen to Shelter in Place wherever you get your podcast fix

Tomeico Faison on How to Actually Get Paid Providing Community Mental Health Occupational Therapy

Listen to Tomeico Faison on How to Actually Get Paid Providing Community Mental Health Occupational Therapy

In this value-packed episode, the fabulous OT serial-entrepreneur Tomeico Faison shares how she’s strategically built community mental health OT services into her business model at Therapeutic Solutions of NC in North Carolina. She also runs Faison Consulting where she helps therapy entrepreneurs create fun, profitable, and service-oriented lifestyle businesses, particularly for under-served populations. (Such important work…all of it!)

We discuss:

  • What community mental health OT actually means.

  • Identifying a gap in the market.

  • Different ways to get paid to provide community mental health OT services

    • Contracting directly with Intermediate Care Facilities (ICFs) in your state.

    • Pricing services when submitting proposals (A GREAT STORY HERE! You gotta listen!)

    • Responding to government Requests for Proposals (RFPs).

    • Billing insurance.

  • Tips for Billing Insurance

    • Know which ICD codes and CPT codes can be billed together.

    • Know your Local Coverage Determination (LCD) codes.

    • Look at the Medicare, Medicaid, or insurance companies billing codes to see what they will reimburse for.

    • Find your “Fiscal Intermediary” (FI) who manages billing and regulations for your geographical area for Medicare.

  • Why you need to be looking at the numbers in your business.

  • Considerations to make when conducting occupational therapy groups.

  • How you CAN advocate the value of OT to insurance companies!

  • Ways to ensure your business is profitable even when you serve underserved populations: multiple streams of income OR scaling your business.

  • How you need to have tenacity as an entrepreneur to keep you going when things are hard.

  • What are Key Performance Indicators (KPIs) and why you need to consider them in your business.

  • How to gather an advisory board to help keep you honest about all the numbers in your business.

  • Recommended book: Think and Grow Rich by Napoleon Hill

  • Why we MUST remember “It is NOT about us; it is about the people we’re serving.” Tomeico says: “If service is at the center, it attracts money. If you truly understand the ‘why’, you can get to the ‘how’.”

Want to hear Tomeico talk more, specifically about government contracting? (Seriously can’t get enough of her. I could have talked to her forever!) She’s speaking at the OT Entrepreneur Summit (May 11-20) and registration just opened ! Click HERE to check out all the details and register TODAY with early-bird pricing only through May 4, 2020! See you at the Summit! ⛰

Until next time, Mind Your OT Business!

Episode 22: Nicole Storms on the Top 3 Mistakes Most Business Owners Make

Listen to Episode 22: Nicole Storms on the Top 3 Mistakes Most Business Owners Make

In this episode, I have a conversation with my Outdoor Kids OT Practice Manager, Nicole Storms. Nicole is a certified OT assistant and an online business manager. She is an admin nerd who is productivity-obsessed. She is also a pediatric Occupational Therapy provider with over 15 years of experience. Nicole’s goal is to make your life in business as easy as possible. We talk about the top 3 mistakes she sees that business owners make. There are so many key takeaways from this episode and I’m so excited to share this with you.

Nicole and I discuss:

  • Nicole’s work as a Practice Manager of Outdoor Kids OT.
  • The story of how she started Your Admin Solution and where it is today.
  • Top things business owners should look for when hiring for an admin role.
  • Three biggest mistakes business owners make:
    • Not having SOPs.
    • Giving bad customer experience.
    • Not hiring people to fill the other holes in your business.
  • Planning for your business’ future.
  • How success doesn’t look the same for everyone.
  • Takeaways from the episode

 

Links:

 

Episode 21: Sarah Lyon on The Unlimited Potential in OT Entrepreneurship

Listen to Episode 21: Sarah Lyon on The Unlimited Potential in OT Entrepreneurship

The fabulous Sarah Lyon is an occupational therapist and founder of the OT Potential Club, an online membership site dedicated to helping all occupational therapists implement evidence-based practice.

Since Sarah and I recorded this episode only 2 short weeks ago, so much has changed. The COVID-19 virus pandemic resulted in the cancellation of the AOTA conference, followed by a “shelter in place” mandate in my area. At this time, we are only allowed to leave our homes for essentials (like groceries or medicine) or to recreate outdoors while practicing social distancing. There is just so much uncertainty, in our families and communities and especially in our businesses. If you are a business owner feeling uncertain and anxious - we are all in this together. Don’t do it alone! Reach out and find community- it is so important during this time!

I believe this episode is the positive boost you need right now. Sarah is such an optimistic person and it’s so interesting how serendipitous it is that this is the episode I had previously scheduled to release in the midst of all this. Sarah has so much optimism for our profession and for the potential of our profession to do such great things in the world. The world needs what we have to offer as occupational therapists. We will survive this and we will emerge stronger than ever!

Sarah and I discuss:

● Sarah shares how OT Potential started and how it looks today.

● Starting her blog and monetizing it.

● The resources that are available in the OT Potential Club.

● Surprises she has found out in her research.

● How OTs will be more valued in the future.

● Sarah shares the critical things she did to replace her clinical income with her website in a span of 5 years.

● Why affiliate marketing is not passive income.

● Why it’s important to use evidence-based practice.

○ Recommended Video: OT Potential Club

● Why being a business owner is not for everyone

● The importance of being members of our state and national (AOTA) professional organizations.

● The biggest failure she has had in her business and her advice about working with contractors.

● Things that are going well in her business and what she recommends for others to have the same success.

Connect with Sarah and all her resources at:

OT Potential Website

OT Potential Club

OT Potential Podcast

Want to discuss this episode? Join us on the new Mind Your OT Business Group on Facebook for discussion on topics from this episode! Let’s support one another through these unprecedented times.

12 Surefire Ways to Get More Clients

Listen to 12 Surefire Ways to Get More Clients

In this solo episode, I share some BIG announcements + 10 surefire ways to get new clients…and you’ll get 2 more here in the show notes. :)

First for the announcements!

  • We now have a FREE Facebook group now for Mind Your OT Business listeners to interact and discuss content from episodes! I would love to meet you there and welcome you to this community. JOIN HERE!

  • The OT Entrepreneur Summit is coming May 11-20! Trish Williams and I have curated a highly-qualified list of speakers who have agreed to take you “behind the scenes” of their success as OT entrepreneurs! Interviews will be sent via email to attendees (so you can watch on your own schedule) and we will have a FB group open till the end of May for us to discuss topics. Interested? Join my email list here to be notified!

  • Finally, I just opened registration for the 2020 dates for Therapy in the Great Outdoors- A Training Retreat for Pediatric Practitioners. Early bird rates till April 1!

OK- Now for your list of 12 sure-fire ways to get more clients!!! We talked about 10 on the podcast and there are 2 more for you here in the show notes…

  1. Make a list of everyone you know and send a personal email letting them know about your services. Make sure to make it EASY for them to send referrals your way by including relevant content in the email to allow them to simply forward to a friend.

  2. Give a discount or other incentive to get people to sign up for new services by a specific deadline, and advertise this heavily in social media and in paper flyers/postcards locally.

  3. Do a brainstorm about where your ideal clients hang out locally and then leave postcards in all of those locations.

  4. Offer 15-minute inquiry calls or consultation calls to interested clients (then OVER-deliver and spend 30 minutes talking to them). During the call, simply aim to HELP in some way...not necessarily get them to pay you for services...but really it will be people who are a bit interested.  This builds “know, like and trust” value with people in your community.  Even if the person doesn’t become your client, they have had a good experience with you being helpful...which means they may mention it to others in your community.

  5. Offer free or low-cost one-time sessions for interested people, and then have a specific offer for them if they sign up by a certain date for an assessment or services.

  6. Share relevant and helpful content (NOT just info about your services) on social media. Aim to HELP people...NOT sell your services.  Every now and then, have a special offer for people who take advantage of the offer by a specific deadline.

  7. Do research on Facebook and other social media about where your ideal clients hang out online, and offer meaningful and relevant comments in these forums. (Again, aim to be helpful, not sell your services. You are building your expertise in these communities, and by helping, you will get people to know, like & trust you as a provider.)

  8. Face-to-face networking and personal connections are the BEST way to find new clients….this also takes the most time. Put yourself out there!  Offer free in-services for people in your target market, or attend networking events that are NOT just for therapists.

  9. Ask your current or past clients to refer their friends, or leave online reviews of your business. Send a very specific email asking them to send new referrals your way. Make sure to make THEM the HERO! Emphasize how they will be helping others by leaving a review, as it will help people find the services they need.  Provide links directly in the email so they can easily click and write a quick review.

  10. Build an email list! Most of the people who visit your website are NOT going to purchase services right at that second!  You MUST have a way to capture their email to stay in touch with them because they are potential future clients! Make a short list of valuable tips or advice for your clients’ problems and give it away for free to people who sign up for your email list. (Do some research on how to make a great “lead magnet” online. Also make sure to be GDPR compliant with your emails...I’ll let you research that piece online.)

  11. After you have an email list, start a drip email marketing campaign to help potential clients and stay top-of-mind in your clients’ and interested parties’ minds. This is NOT to just bombard your audience with a request to purchase your services; it IS a series of helpful emails you send to your list on a regular basis to give them FREE helpful tips or advice to serve and care for them and their needs.  Mine are set up once-a-month and I simply add an email every 30 days.  When someone joins the email list, they get the first email, then the 2nd 30 days later, and so on.  I have about 6 in the “bank” now that auto-send to new subscribers… this automatically allows my business to provide value to people every month for 6 months after they subscribe. (I’m aiming to get at least 2 years of emails in the bank...adding one a month right now.)

  12. Learn copywriting. Honestly, this is my one best tip for therapy practice owners.  Most therapy websites are SO BAD at communicating our value to clients.  Learning basic copywriting will COMPLETELY change how you write your marketing materials.  My favorite resources online are Neville Medhora’s Kopywriting Kourse and (Sign up for Neville’s emails. They are HILARIOUS and you’ll love reading them every month, all while learning how to write your own advertising / marketing / website content in an engaging way that your clients will resonate with and understand!) Building a Storybrand by Donald Miller is the BEST book resource I have found related to this topic.  A must-read for all business owners.

Have you tried any of these? What has worked for you in your business? Come to the Mind Your OT Business FB group to hang out and discuss!

Until next time….Mind Your OT Business! :)

Episode 19: [COACHING] Finding a Niche & Building Systems to Grow Your Business with Abigail Wool-Biringer

Listen to Episode 19: [COACHING] Finding a Niche & Building Systems to Grow Your Business with Abigail Wool-Biringer

This episode is unlike any of my past episodes because it’s the first time I’ve done an on-air coaching call! Abilgail Wool-Biringer is the owner of Kids Empowered for Life.  She had some questions on focusing, growing, and scaling her business. This is a behind-the-scenes glimpse into what business coaching looks like. I love Abigail’s vulnerability to talk publicly about her business and the way she is already thinking like a boss! I hope this episode shows how working with a business coach can not only be a fun conversation, but can help you gain clarity, solve problems, and forge a path forward to grow your business on your own terms!

 

Abigail and I discuss:

Connect with Abigail at:

Do YOU need business coaching to help you get un-stuck as an OT entrepreneur?  Click here to work with Laura to launch or grow your OT business!

Episode 18: Melissa LaPointe on Embracing Life as a Digital CEO

Listen to Episode 18: Melissa LaPointe on Embracing Life as a Digital CEO

Melissa LaPointe is an occupational therapist who is an expert in online business and entrepreneurial leadership. After running a brick-and-mortar practice as an occupational therapist, Melissa successfully transitioned to full-time online business ownership and is now location independent. 

We discuss online business ownership, business systems, online course design, WHY OT SCHOOL SETS US UP TO FAIL AS ENTREPRENEURS (a VERY interesting conversation!), money mindsets, thinking like and BEING CEO, business coaching, selling our services, and minimalism as business owners, and how to attract your ideal clients.

One of my favorite takeaways from this episode is that getting business coaching does NOT mean you’re admitting “weakness” or failure. It actually means the opposite…that you’re thinking like an entrepreneur and wanting to thoughtfully grow your business!
Along these lines: I am offering a FREE Business Coaching Session to one lucky OT-entrepreneur. Interested? Go to the show notes at www.mindyourotbusiness.com/podcast/18
Find all of Melissa's fantastic resources at www.melissalapointe.com

Episode 17: How I Grew My Profit-Margin Over 200% in 2019 + My Audacious Goals for 2020

Listen to Episode 17: How I Grew My Profit-Margin Over 200% in 2019 + My Audacious Goals for 2020

In this solo episode, I review my 2019 goals achieved, share my audacious goals for 2020, and share inside-the-books of my business finances for 2018 and 2019.

Holistic entrepreneurship means that we bring our WHOLE selves to our businesses, just like we treat the whole person as OTs. Physical, spiritual, personal, relational, professional, educational goals are ALL relevant to our entrepreneurship. So I’m talking honestly about them all in this episode. :)

Find cool photos and show notes at mindyourotbusiness.com/podcast/17

 

Episode 16: Meg Proctor on Launching a Successful Online Course

Listen to Episode 16: Meg Proctor on Launching a Successful Online Course

Online business ownership is rapidly expanding opportunities for OTs to share our expertise with the world. Meg Proctor, MS, OTR/L is an occupational therapist and autism specialist who has taken her passions and formed a successful online business: Learn Play Thrive. The Learn Play Thrive Approach to Autism helps occupational therapy practitioners (and others!) understand the unique learning styles of autistic people. (Listen to the podcast to learn why we say “autistic people” and not “people with autism” now! This is new language widely preferred by the autistic community to illustrate that being autistic is NOT a negative thing.)

Besides that, Meg and I discuss:

  • How she got started and tested her ideas.

  • The set-up and platform for offering online courses.

  • Potential ways to structure your online course.

  • Why freebies may be realistic to offer at first launch of a course.

  • Why working with a business coach is essential (even at significant cost!).

  • How she decides how to price her consultative services for therapists

  • Social media management

  • Working as a mother of 2 young children

  • How becoming an expert in a specific niche will give you the ability to meet other practitioners’ needs in your online course.

  • How you can start small without breaking the bank or wasting a lot of time.

SHOW NOTES & INTERVIEW TRANSCRIPT HERE.

 

Episode 15: Trish Williams on Building & Scaling a Profitable Business as an OT Entrepreneur

Listen to Episode 15: Trish Williams on Building & Scaling a Profitable Business as an OT Entrepreneur

Trish Williams, BA, BHScOT(c) is the super-savvy CEO of Spring OT a multi-disciplinary practice in Calgary in the province of Alberta, Canada. In this value-packed conversation with Trish, we discuss how OTs can lead in business, systems you must have in place to run a profitable business, strategic planning, developing online revenue streams, social media marketing, and ascension models of service delivery for maximizing profit.  Listen to the end for a big announcement that you'll want to hear!  Find the show notes and resources at www.mindyourotbusiness.com/podcast/15

Episode 14: HONEST Reflections on ANONYMOUS Feedback from My First Training Retreat

Listen to Episode 14: HONEST Reflections on ANONYMOUS Feedback from My First Training Retreat

In this episode, I pull back the curtain on how we respond to constructive criticism as business owners, using my own honest reflections on the anonymous feedback I gathered after the Therapy in the Great Outdoors Training Retreat. This was my first in-person training for therapists to learn the nature-based therapy approach I developed in my business.  You’ll hear REAL feedback from attendees at the retreat…both the positive AND the negative, cause that’s how I roll on this podcast (and in life and business in general). :) Share your thoughts by visiting the show notes here: Mind Your OT Business episode 14 show notes.

 

Episode 13: Rafael Salazar on Creating the Ultimate Customer Experience

Listen to Episode 13: Rafael Salazar on Creating the Ultimate Customer Experience

In this action-step filled episode of MYOTBiz, we learn SO MUCH from Rafael E. Salazar II, MHS, OTR/L about his consulting work and his business Rehab U Practice Solutions. Rafael is a true OT, a fount of wisdom about entrepreneurship, and an expert on how to make your business truly serve and KEEP your customers.  And best of all: how your business should serve YOU and allow you to create the life you want!

Episode 12: Growing a Trauma-Informed Multidisciplinary Pediatric Practice with Erica Schuppe

Listen to Episode 12: Growing a Trauma-Informed Multidisciplinary Pediatric Practice with Erica Schuppe

In this episode, Erica Schuppe of Wild Roots Therapy in Billings, Montana shares how she has grown her successful multidisciplinary trauma-informed pediatric practice, even with 80-90% of her practice's caseload consisting of Medicaid clients.  We talk about finances, entrepreneurial mindset, business growth, managing a team, and getting un-stuck as entrepreneurs!  Check out the show notes at www.mindyourotbusiness.com/podcast/12

 

Episode 11: Building Multiple Streams of Income with Kelly Beins

Listen to Episode 11: Building Multiple Streams of Income with Kelly Beins

Kelly is the clinic owner of Occupational Therapy Consulting in Frederick, Maryland & the author of the Ovis the Sheep books for children that teach families about sensory processing in a FUN way! Kelly shares about the process of creating services and products that meet the needs of clients AND practitioners, as well as rock-solid business tips for managing intake calls effectively, structuring your time as a business owner, having an entrepreneur's mindset, and sustainable business growth.  She's also got some telehealth services and online courses in the works!  Check out the show notes at www.mindyourotbusiness.com/podcast/11

Episode 10: Making Sacrifices for Long-Term Business Goals (Mindset Matters!)

Listen to Episode 10: Making Sacrifices for Long-Term Business Goals (Mindset Matters!)

This was an unplanned, impromptu solo episode based on a recent conversation I had with my sister in which I had a business epiphany to share with you all. :)  I talk about how growing a business sometimes requires sacrifice but it doesn't have to feel like a BAD thing if you keep the right mindset...

Episode 9: Adventuring into Nature-Based Therapy with Bradley Williams

Listen to Episode 9: Adventuring into Nature-Based Therapy with Bradley Williams

In this episode, Bradley Williams, occupational therapist and owner of Naturally Gathered in Adelaide, Australia joins me on the podcast to talk all about nature-based therapy!  We talk all about starting a nature-based practice and HE interviews ME with a ton of great questions about logistics, mistakes made, and best practices in nature-based therapy provision for children. Get the show notes at https://ww.mindyourotbusiness.com/podcast/9 and check out Brad's business (and his fabulous blog) at https://naturallygathered.com.au

Episode 8: Serving Others by Starting a Podcast and Membership Site- Interview with Mandy Chamberlain!

Listen to Episode 8: Serving Others by Starting a Podcast and Membership Site- Interview with Mandy Chamberlain!

In our first interview episode of Mind Your OT Business, Mandy Chamberlain, MOTR/L shares the ins and outs of how she started the Seniors Flourish podcast and the Learning Lab Membership Site where she shares a wealth of information with occupational therapists who work with older adults. We talk about building a website, marketing, mindset, why entrepreneurs often overwork, and what is most important to keep in mind when starting and running a business.  Connect with Mandy and check out the Learning Lab at www.seniorsflourish.com!

Episode 7: My $10,000 Mistake (a.k.a. What NOT To Do When Starting Your Business)

Listen to Episode 7: My $10,000 Mistake (a.k.a. What NOT To Do When Starting Your Business)

In this episode, I spill the beans about a $10,000 spend I made early in my business that I don't think was worth it...and a bunch of other fail-learns I had when starting out.  I hope this will help you avoid the same mistakes when starting YOUR business! 

Episode 6: How to Get a Business Logo You LOVE Without Spending a Ton of Money

Listen to Episode 6: How to Get a Business Logo You LOVE Without Spending a Ton of Money

Today we talk about designing a LOGO for your business! A logo represents your brand to the public and the process of creating one is super fun...but lots of people don't pay attention to best practices when creating their logo. In this episode, I share lessons learned from working with (expensive!) graphic designers to create my logo and website... to save YOU from having to spend big money, too. 

Episode 5: How You Can Maximize Your TIME as an Entrepreneur- Part 3 of 3!

Listen to Episode 5: How You Can Maximize Your TIME as an Entrepreneur- Part 3 of 3!

Make sure to listen to episodes 3 and 4 for the first two parts of this series on Time Management Tips for the Entrepreneur. Today we have our final installment in the series with 4 more tips, so let’s jump right in!  

Episode 4: How You Can Maximize Your TIME as an Entrepreneur- Part 2 of 3!

Listen to Episode 4: How You Can Maximize Your TIME as an Entrepreneur- Part 2 of 3!

Make sure to listen to episode 3 for Time Management Tips #1-3. We’re diving right into #4-6 on our Time Management Tips list this episode!  Get the show notes at mindyourotbusiness.com/podcast/4

Episode 3: How You Can MAXIMIZE your TIME as an Entrepreneur- Part 1 of 3!

Listen to Episode 3: How You Can MAXIMIZE your TIME as an Entrepreneur- Part 1 of 3!

This week's episode starts a 3-part series on how to manage and MAXIMIZE your TIME as an entrepreneur.  Learn tips and tricks to become more efficient in managing all the to-do's as you manage your business.

Episode 2: How YOUR Business Can Stand Out in a Busy Market

Listen to Episode 2: How YOUR Business Can Stand Out in a Busy Market

In this episode of Mind Your OT Business, we discuss 3 ways you can make your business stand out in a crowded and busy market.  You'll learn how to establish your unique SERVICE proposition to customers and how to ignite your passion for what your business is uniquely gifted to offer customers.

Episode 1: Mind Your OT Business!

Listen to Episode 1: Mind Your OT Business!

Welcome to the Mind Your OT Business podcast! In this first episode, I share why I’m starting this podcast FOR and BY occupational therapy entrepreneurs. We talk all about what it means to be empowered and equipped to be a savvy and successful entrepreneur as an occupational therapy business owner, and what this podcast will be all about. Visit mindyourotbusiness.com to jump in and take action!